Here are some quick thoughts on ways to turn things around.

• Determine the real reasons why trust has diminished. Is it a problem in your industry? Something that happened in your company such as layoffs? Or is it personal - they don't trust you? Don't rush out and create a new program or incentive scheme until you know the nature of the problem.


• Determine what the implications of lower trust are. What is missing as a result? Does customer service or quality suffer? Is loyalty lower?


• Now you've got the data you need to begin to address the problem. Be wary of window-dressing solutions. Don't try to pump people up or paint over the problems. You'll just waste your money and will risk adding to the cynicism. The only way to rebuild trust is to focus on the level of trust you want and confront the real reasons why there is a gap between what you want and what you've got.


• Trust is hard to build and easy to destroy, so you must be patient. Set long-term goals. Don't expect a single meeting or some grand event to turn things around. This situation is similar to a marriage in which one partner had an affair. It takes a long time to rebuild trust in the other person. In fact, they may never regain the level of trust they enjoyed prior to the affair.

Rick is an advisor to organizations on ways to lead Change without Migraines?. He is author of many books on change including Why Don't You Want What I Want? and Beyond the Wall of Resistance. You can access free articles and tools at http://www.beyondresistance.com.